![]() ![]() I have had to change offer practices, negotiation practices, consultation practices, closing practices, counseling practices - you name it, we changed it, and we saw our clients facing shifts too. Over the next two years, I changed coaching methods almost weekly to respond to the demands of the market - then spent most of 2023 undoing all those changes after the market shifted again. I developed hospital-level showing kits for home tours in the summer of 2020 when we didn't want to touch anything. I restructured how to stage and list a home in the spring of 2020 when our city went into shelter in place. Real estate agents have reorganized how we do business a least a dozen times through and after the pandemic. ![]() I've made more pivots than a professional athlete in the past 4 years, and my metaphorical knees are shot. The burnout we never let heal, that continues to percolate as we face another reinvention of our profession. When message boards are filled with mentions of "top-producing" and "highest-ranked" colleagues, we quietly whisper in our heads, "I need to do more this year" - and the reinvention exercise launches.Īnd now, after last week's industry-shocking news, we are all facing a whole new dimension of reinvention - whether we were prepared for it or not.Īnd this, my friends, is where the burnout begins. Every real estate agent faces the subliminal goal to reinvent themselves in the first quarter of the year.
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