![]() “I walked into Rusty’s IGA at Ninth and Iowa when I was 19 and applied for a job I needed to have while attending KU. Serves: Piggly Wiggly supermarkets in Wisconsin and northern Illinois 3 Lena's Foods stores in Milwaukee 9 Butera Market stores and 2 Eurofresh stores in the Chicago area.ĭistribution centers: Two in Sheboygan one in Milwaukee.Checkers has been a family affair since 1987.įamily and community are two consistent themes in the life of Jim Lewis. "I have passion for what I do." *** Piggly Wiggly Midwest "We offer customers something different," he said.įox said his company has studied the market and has been working on the expansion plans since last year.ĭespite the economic uncertainty, "I'm not afraid," Fox said. That includes offering specialty products that customers can't find elsewhere. "I've been around for a while.īutera relies on franchisees to know their local markets better than anyone else. "I've been in the food business for 54 years," Butera said. Like Fox, Butera is undaunted by the prospect of having to compete with massive national chains, including Walmart and Target. "At the end of the day, it's their store." "The (franchise) owner is always there," Butera said. Having franchisees like Fox is among the factors that are key to the success of Piggly Wiggly Midwest, said Paul Butera, Piggly Wiggly Midwest chairman, CEO and president. "We also have our own line of cheese, our own line of coffee," Pat Fox said. "We're a small business surviving in a world of multibillion-dollar companies, and we're doing it by differentiating in the marketplace with a product line," Fox added.īesides brats, Fox Bros. specialties, including its fresh bratwurst.įox is particularly proud of the brats, which took top honors in the Wisconsin Association of Meat Processors Meat Products Competition in April, he said. Look for the new locations to add Fox Bros. Once the new stores are on board, that will rise to 650 to 700 people, Fox said. At the end of the day, it's all about giving you a great experience."įox Bros. "We have to make sure we're taking darn good care of you. "Do you sign a contract (to shop somewhere) or can you go wherever you want? You can go wherever you want," Fox said. That model is focused on serving customers. "We believe we have a model that works, and we're going for it," he said. He knows his one-tenth of 1% that he's getting in a savings account isn't paying for his retirement," Boland said.įox, president of Fox Bros., said he is undaunted by the expansion and will seek to have the new stores differentiate themselves in the marketplace by offering specialty products and superior customer service. "The guy who has five stores and is successful, the economy doesn't matter. The tough economy is prompting successful franchisees to grow, Boland said. They know what they do, and they do it well." "We're seeing a lot of that in the franchisee world," Boland said. transaction is completed, 89 of the 102 Piggly Wiggly stores supplied by Piggly Wiggly Midwest will be franchise stores.įranchisees adding more locations is part of a trend nationally, said Sean Boland, principal and owner of DS&B, an accounting, consulting and advisory firm in Minneapolis, who follows retail and franchise markets. The sale continues a Piggly Wiggly Midwest strategy to convert its corporate stores into franchise operations. is buying the stores from Sheboygan-based Piggly Wiggly Midwest, which had been operating the locations. Piggly Wiggly will add stores in Slinger, Hubertus, Jackson and Saukville to its Oconomowoc and Hartland locations.įox Bros. Pat Fox is doing something that's somewhat unusual in this economy: He's tripling the size of his business.īy the end of October, Fox Bros.
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